> Why couldn't he just turn NeXT into the wealthiest company in the world?
That is a great question. The answer is complicated, but the primary reason is he screwed up. The machine was way too costly for its target market. By then, he'd run out of money. But he'd learned a great deal. He then bought control of Pixar, and turned that from failure into a massive powerhouse. Then he went back to Apple.
There's a book about it, "The Second Coming of Steve Jobs".
Jobs made three fortunes: Apple II, Pixar, and then Apple again. Just one of those would be a spectacular achievement, but he did it 3 times.
That is a great question. The answer is complicated, but the primary reason is he screwed up. The machine was way too costly for its target market. By then, he'd run out of money. But he'd learned a great deal. He then bought control of Pixar, and turned that from failure into a massive powerhouse. Then he went back to Apple.
There's a book about it, "The Second Coming of Steve Jobs".
Jobs made three fortunes: Apple II, Pixar, and then Apple again. Just one of those would be a spectacular achievement, but he did it 3 times.