I am aware, but there’s not really a better term for “laptop that’s analogous to a MacBook Air but not made by Apple”. There’s “thin and light” I suppose but that tends to include models that either cut corners on various aspects (build quality or battery life usually) or lean more towards traditional laptops with chunkier dimensions and weight. For that reason I think it was inevitable that the word became genericized.
I'm sure intel is pumped that the term is being genericized.