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Strange that Google still relies so heavily on site authority.

Shouldn't they have a good grasp on where people actually go on the web, which pages they use, share, bookmark etc?

I'm surprised they don't base their rankings on that.



Where’s the money in that?

Google effectively owns internet search. They see search as a sinking ship since AI is poised to replace search.

So now they’re just milking search for all they can before it goes bust.

Why show relevant links when 1000s of companies will pay you to show theirs and like 2/3rds (likely more) of your users won’t know the difference


That would also boost click baits.




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