I agree with most of your comments here, but I actually don't think the Humane AI stuff is a good example.
By all accounts, the new iPad Pro is a good, solid product. The problem is that people don't like the ad.
The problem with Humane AI is not really "bad PR", it's fundamentally bad products. Or perhaps to put it a little more generously: as has been very common of late in the tech world, the Humane AI products are technologically interesting marvels that solve literally 0 problems people actually have and are basically worse in every way compared to a smart phone.
That is, the iPad Pro's problem is really just the PR. No amount of good PR could save Humane AI's products.
By all accounts, the new iPad Pro is a good, solid product. The problem is that people don't like the ad.
The problem with Humane AI is not really "bad PR", it's fundamentally bad products. Or perhaps to put it a little more generously: as has been very common of late in the tech world, the Humane AI products are technologically interesting marvels that solve literally 0 problems people actually have and are basically worse in every way compared to a smart phone.
That is, the iPad Pro's problem is really just the PR. No amount of good PR could save Humane AI's products.