"Imagine for a moment what it would feel like if people walked into your company and used the lobby to call your competitors and buy their products. That’s standard consumer behavior in a bookstore. People browse, find a book they like, pull out their smart phone, and order online."
If this is the case why don't stores like B and N just offer free WiFi and add an affiliate link to anyone going to Amazon. It would let you get some profit from people buying on their phones in your store. My impression was you can more or less redirect/adjust the traffic of anyone on your Wi-Fi. Is there some ethical or logistic reason why Best Buy and B and N don't do this?
"Imagine for a moment what it would feel like if people walked into your company and used the lobby to call your competitors and buy their products. That’s standard consumer behavior in a bookstore. People browse, find a book they like, pull out their smart phone, and order online."
If this is the case why don't stores like B and N just offer free WiFi and add an affiliate link to anyone going to Amazon. It would let you get some profit from people buying on their phones in your store. My impression was you can more or less redirect/adjust the traffic of anyone on your Wi-Fi. Is there some ethical or logistic reason why Best Buy and B and N don't do this?