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> Why does anyone do them,

It's part of the culture. I write a paper. I want to get it published. Journals need someone to review it. If I refuse to peer review others' papers, then in principle people may refuse to review mine and we both lose.

Sure, it'd be nice if publishers passed some of the profits to both authors and reviewers, but that would create other perverse incentives.

> and what real care do they take when they are doing it for free?

Not much. They sometimes sit on it for months before reviewing it.



Pardon my ignorance, I’m very much not an academic, but what the heck do the publishers bring to the table here? Suppose you just published your paper on a free site, and solicited your peer reviewers to annotate a Google Doc or whatever? I can see why journals and their publishers mattered 50 years ago when they were needed to physically publish the information by printing it on paper and distributing it. But I don’t get it now. Why does anyone gift them their papers? To me this sounds like a store where the customers bring in all the merchandise and give it to the store, who then sells it back to other customers. In other words, crazy.


> but what the heck do the publishers bring to the table here?

Name recognition. Top journals are harder to publish into - you (supposedly) need a higher impact piece of work to get published in it.

Same idea with universities. The top ranked universities don't necessarily give you a better education. But that certificate sure helps.

> But I don’t get it now. Why does anyone gift them their papers?

Same answer as above. You're a researcher who is trying to get tenure. You published in Nature. Good chance you'll get tenure. You published on your own site and have a Google Doc of reviewer feedback? Anyone can create that. You won't get tenure.




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