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The former is a simpler more immediate action that is easier to induce.


The second is more imperative.

As I say, I don't have data on this, but it would be interesting to study.


IMHO introducing a time dimension might be contrary to the goal. 'today' means later in the day perhaps (==never, acutally). You could use 'now', but it would still induce a reflection on doing it now or not. Just 'order here' feels like less to parse and less ways it could go wrong.




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