Absolutely, "quality" can often be descriptive shorthand for a set of traits. It's also, independently, always a normative judgement. I think mixing them is where the disagreement up and down this thread is coming from.
Someone says, "Good cars are fast" and someone says, "Good cars have heated seats," and then the second person says "That car you like must not be fast because it isn't good because the seats aren't heated."
Mixing "is" and "ought" like that can be convenient, and separating them is usually pedantic, but the shorthand only makes a mess as soon as anybody starts debating.
Someone says, "Good cars are fast" and someone says, "Good cars have heated seats," and then the second person says "That car you like must not be fast because it isn't good because the seats aren't heated."
Mixing "is" and "ought" like that can be convenient, and separating them is usually pedantic, but the shorthand only makes a mess as soon as anybody starts debating.