If they're friends, why couldn't Metro-the-store have said "cool name, we obviously like it, maybe it will help us with our store branding"?
Instead they puffed up their chests and Microsoft rolled.
(tin foil hat on) - I wonder if there was internal support at Microsoft for dropping the name Metro, and this trademark question simply provided the cover for it. MS has repeatedly made the decision that they want the "Windows" name to be primary for EVERYTHING--even when it makes no sense like "Windows Phone". Maybe this is just evidence of the Windows brand people winning yet another internecine war within Microsoft. Maybe a decision this bad could only be made by powerful people who think they're making a good decision.
Instead they puffed up their chests and Microsoft rolled.
(tin foil hat on) - I wonder if there was internal support at Microsoft for dropping the name Metro, and this trademark question simply provided the cover for it. MS has repeatedly made the decision that they want the "Windows" name to be primary for EVERYTHING--even when it makes no sense like "Windows Phone". Maybe this is just evidence of the Windows brand people winning yet another internecine war within Microsoft. Maybe a decision this bad could only be made by powerful people who think they're making a good decision.