The naming part was a bit annoying. There's a very specific and calculated reason why startups go with uniformly butchered names like those: 1) domain names and branding you don't have to fight over (you have no money to do that as a scrappy startup) 2) you also don't bucket yourself into one specific function "UsefulSpreadsheets.com" can never become a food catering company, whereas "Xorgzyx.com" (or Google/Yelp/Amazon/Zynga and so on) can be whatever they want to be without having to rename themselves.