I'm finding that google's own gemini flash is cannibalizing google search in my own usage, but there's no other way for them to survive being eaten alive by the competition.
The sad realization is you probably shouldn't expect humans to read your content anymore - it'll be quoted verbatim (best case) by the all-consuming LLMs, just without your ads, your layout or anything yours at all that isn't your written or spoken words. (Sad part is that's often an improvement until chat interfaces start putting product placement in their responses. We can truly bury the web then.)
The sad realization is you probably shouldn't expect humans to read your content anymore - it'll be quoted verbatim (best case) by the all-consuming LLMs, just without your ads, your layout or anything yours at all that isn't your written or spoken words. (Sad part is that's often an improvement until chat interfaces start putting product placement in their responses. We can truly bury the web then.)