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The cable companies that partially subsidize them in order to lure subscribers don't want you walking over to your (non-subscriber) friend's house and throwing "Game of Thrones" up on the big screen via Apple TV.

I don't get that. I would think the cable companies would pay you to walk over to your (non-subscriber) friend's house and give a taste of what they could have anytime if they subscribed. Or are you talking about sharing your password so they could watch more shows after you leave?



No one ever claimed that the cable companies were analyzing the costs and benefits of new features rationally.




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