I think that's a bit uncharitable, the top companies have hired top talent who's explicit job is safety, which is obviously a hard problem ever since Microsoft's Tay. Anthropic publishes pretty extensive safety reviews of their models. Misalignment on incentives,prioritisation of speed and it being and almost an impossible task may make it seem like a marketing scheme. It's not like companies who slap on all the certifications AWS has just because they run on AWS