That's a way higher evaluation than I thought after their pivot. I remember in 2012 when I had hope they would succeed as a YouTube competitor. Their staff videos were insanely funny. Sad to see I end like this.
It makes sense. Without ad revenue or premium subscriptions, there's no viable way to pay for creators in the say way a proper "indie youtube". In addition, many creators who post on Vimeo very much did not want their content to be publicly viewable. That was a feature.