He is the boy wonder genius who will usher an era of infinite abundance but before he does that he has to take a detour to generate a lot of synthetic media & siphon a lot of user queries at every hour of every day so that advertisers can better target consumers w/ their plastic gadgets & snake oils. I'm sure they just need a few more trillions in data center buildouts & then they can get around to building the general purpose intelligence that will deliver us to the fully automated luxurious communist utopia.