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The ads and apps are very much targetted at men. I have seen "some and few" gambling apps targetted at women. Traditionally too, gambling was more of a "male" issue.

Also, the people loosing money on crypto, MtG and games with gambling mechanics tend to be more of men. It is kind of a gendered issue.



Does it disproportionately impact men because: - men are still expected to be financial “winners” in relationships - men adopt high risk strategies to accomplish such status - sports are essential to identity and social activity in 2025


That sounds more like post rationalization. Yes sports are essential to identity and that has zero to do with relationships.

But gambling is not high risk strategy to become rich. It is basically certainity to loose money strategy.

Yes, making gambling part of masculine identity is what many of those ads are trying to achieve.


> But gambling is not high risk strategy to become rich. It is basically certainity to loose money strategy.

But these commercials and ads filled with gold, pictures of cash, crowns, and explosions beg to differ! And think how sweet it would be to win, big, on a bet only you know about.




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