As someone from a constitutionally socialist and culturally collectivist society, the idea of American millennials embodying either seems to me like cosplay. You guys are so allergic to imposed social obligation you won’t even care for your own parents in their old age. What kind of “collectivism” could you possibly practice?

Collectivism means the subordination of individual autonomy to the governance of the collective according to the needs of the collective. You’re a cog in a machine and your purpose is to serve the collective—starting with your family and radiating in rings out from there. I’m not sure Americans can even understand the collective mindset, much less practice it.

On the one hand I want to agree with you but on the other hand you went from "some people just cannot tolerate any social obligation" to "You’re a cog in a machine and your purpose is to serve the collective—starting with your family" makes me extremely distrustful and not want to share a society with you. What if the machine is running for a very few at the top ? What if the collective is oppressive and does not respect your bodily autonomy ? What if your family is a bunch of authoritarian psychopaths ? Then what are my resources as an individual ?

> What if the machine is running for a very few at the top ? What if the collective is oppressive and does not respect your bodily autonomy ? What if your family is a bunch of authoritarian psychopaths ? Then what are my resources as an individual ?

In my collectivist culture, the answer to those questions is "just deal with it." That's the bargain of a collectivist society. The collective will support you, but in return you owe the collective a complex web of social obligations from birth. I happen to think it makes sense,[1] but I'm not trying to persuade you to live in a collectivist society. I'm just explaining the concept.

[1] I'm married to someone from the polar opposite culture: an Anglo-Protestant from the west coast of the U.S. She once explained to our kids that they didn't have to give family members hugs if they didn't want to. She called it "bodily autonomy." I found this concept extremely bizarre.

We don't embody it, not by a long shot. We're old now.

I'm speaking about 20 years ago, when getting any kind of peer or social circle respect had the prerequisite of subscribing to socialist utopian ideals, and it wasn't something that was hard to foster in America's dead-end job work culture (which is where you work when you are young). This is urban/suburban America, where most people live.

From what I can tell this was the same with Boomers (they were the OG hippies afterall) and I see the same ideas in today's crop of young people.

The youth however hold little sway over the direction of the country, they're not actually that invested, so by the time they are having an impact, many have already received their first shots of the euphoric side of American capitalism, a career that gives them power and money (after years of wading through dead-end/entry level hell).

My point is that they didn't meaningfully embody collectivism even when they were younger. Collectivism is rice farming culture. https://www.sciencedirect.com/science/article/abs/pii/S00142.... You work together within a rigid social structure and share communally in the proceeds. But you have to precisely follow your socially prescribed roles because that system only works when everyone does what they're supposed to be doing. This is true even in developed countries that are more collectivist. Subordination of the individual to the collective is a big deal in Japan and Scandinavia. In both places, it's taboo to stand out in the crowd: https://en.wikipedia.org/wiki/Law_of_Jante. Individualism is necessarily in tension with collectivism and socialism. Individualism promotes status competition, and when status competition exists, communal sharing in the proceeds of collective labor becomes impossible.

American millennials were hyper-individualistic and rejected socially prescribed roles even when they were young. What they wanted wasn't collectivism, it was a higher status within capitalism. Which is why, as you observed, the sentiment evaporated once they achieved that status. I'd make the same point about Gen Z. They want to think they're socialist and collectivist. But they all want to be online content creators and influencers--jobs that only exist in hyper-consumerist, capitalist societies!

This is not a criticism either of collectivism or millennials, by the way. I think Republicans screwed up the concepts during the Cold War era by successfully labeling Democrats as collectivist. What you have in the U.S. is more accurately described as two strains of libertarianism, one that emphasizes social liberty and the other that emphasizes economic liberty.

I think you may be focusing on this with a lens that isn't incorrect—and is in fact very worldly—but which fails to account for individuals' behavior on their own terms.

You define your own notion of collectivism and make claims about how it is necessarily in conflict with other principles, when in reality millennials aren't a monolith, collectivism isn't a monolith, and individualism isn't a monolith. Cultures and subcultures renegotiate the meaning of every -ism they import, and they practice these -isms only as bundles of other, historically correlated -isms.

When the American youth say they want collectivism, they are not saying they want a return to authentic rice farming culture. Most of the time, they are mourning the systematic loss of third places, they are mourning the obliteration of social safety nets, they are mourning the lack of public projects, they are mourning the death of individually influenceable local politics. At the same time, they do not want rigid social roles ordained from above (because "above" is powerful and corrupt). They also do not want a parochial existence taking care of grandma (because the elderly are in greater number and need than ever, and our infrastructure and way of life is ill suited to efficiently meeting these needs). None of this is contradictory cosplay. It is simply a fusion of individualism and collectivism that is unlike that which has existed before, as a result of cultural factors that are themselves unlike that which has existed before.

I agree that terms don't have fixed meaning, but the terms still have certain essential characteristics. I'd argue that what millenials want is more accurately described as a form of hyper-individualism. It seems superficially collectivist because they want more government spending, and the GOP convinced everyone that anytime the government pays for something that's communism. But the spending is actually in service of individualism. It's directed to freeing individuals from the social obligations they would have in a more collectivist society. E.g., they want social security to free them from the obligation of caring for their parents. Then they want free child care to free them from the reciprocal obligations they would incur if they relied on their parents for childcare. They want payments for kids, so they can be freed from the obligations of marriage. They want free education, but they want to choose their course of study, not receive training in whatever jobs the government determines need to be filled in the economy.

And the reason I'm quibbling about whether you label this "individualist" or "collectivist" is that it helps explain what happens as these people get older. Why did the seeming collectivism of the baby boomers in the 1960s give rise to a period of extreme libertarian individualism in the 1980s? I think that makes more sense when you realize that what happened in the 1960s was not collectivist, but instead a surge of individualism coupled with a rejection of obligations imposed by traditional society. Viewed that way, it makes total sense how the baby boomers went on to create an economy that was characterized by the rejection of social obligation.

Fair enough. I disagree somewhat with your characterization of why the youth wants these things (for example, I have never, not once heard of an American advocating for child benefits in order to "be freed from the obligations of marriage"; it typically comes from people anxious that you cannot support a family on a single earner, and wanting to spend more time with kids), but I'll grant that individualism is alive and well in the US, and has been at least since the boomers.