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Creator is a fine word to use in place of YouTuber. And vice versa.

But what do you call their output?

What do you call an illustrator's output? A photographer? What about when all of that shows up on your feed collectively?

Content is a gross word.



You can call it video essays, Let's Plays, news reports, slop videos, and so on.

To repeat fgiesen/ryg: to a content plumber, it's all content, just like the mail system delivers packages and doesn't really care what's in them. The video engineers at YouTube don't care whether it's a news report or a slop video, as long as the frames get on your screen. However the sender and receiver had better care what's in the package or something's gone horribly wrong.




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