Your EUR will be fully insured (upto 100kEUR. Protip: Don't put 100kEUR into BTC).
Point 4 is you will have a unique IBAN address to wire money too. Instead of wiring to Bitcoin-Central's bank account number, you will wire money to YOUR account (at Bitcoin-Central). IBAN wires are free when using SEPA.
Ultra-concise summary: Instead of an exchange having 1 eur account and 1 BTC, each customer has an individual account. This provides ease, security, and EUR insurance.
Point 4 is you will have a unique IBAN address to wire money too. Instead of wiring to Bitcoin-Central's bank account number, you will wire money to YOUR account (at Bitcoin-Central). IBAN wires are free when using SEPA.
Ultra-concise summary: Instead of an exchange having 1 eur account and 1 BTC, each customer has an individual account. This provides ease, security, and EUR insurance.