They used D&B because D&B has by far the largest international database of businesses, and DUNS numbers have been around since the 60s. Many government agencies internationally require DUNS numbers if you want to do business with them.
It's something of an entrenched international standard. Most likely nobody wants to have to deal with multiple database companies, or a competing database with big gaps in its coverage compared to DNB.
At least it's free, even if they attempt to charge a premium for faster service.
It's something of an entrenched international standard. Most likely nobody wants to have to deal with multiple database companies, or a competing database with big gaps in its coverage compared to DNB.
At least it's free, even if they attempt to charge a premium for faster service.