The answer is Yes, where "OK" is directly proportional to "uniqueness/novelty" factor. When judging, a novel gameplay idea will win me over before anything else. Good gameplay trumps all, but it's the toughest thing to get right, especially with the terribly limited interface you have on mobile devices.

This equation also works, sadly, when you replace "uniqueness/novelty factor" with "boobs." Look at the top apps and see that this is true.