wanted to say the same thing. Great product and good marketing and all, but that video is so dripping of hipsterismn, they even have hipster cars in there.

What is "hipsterism"?

I guess you're being purposefully obtuse?

Hipster: http://www.urbandictionary.com/define.php?term=hipster

Ism: highly active and well-understood suffix that means, among other things: "manner of action or behavior characteristic of a (specified) person or thing" http://www.merriam-webster.com/dictionary/-ism