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Who would you rather buy shoes from: someone who obsesses over making great shoes, or someone who obsesses over making money by any means possible, and has decided that shoes are the optimal means to that end?

At best, pure business type are a necessary evil, doing the dirty work that enables people to make a living by offering genuine value. But at worst, they are soulless parasites leeching out every ounce of passion and creativity for a cold, hard buck.

"People don't buy what you do, they buy why you do it." http://www.ted.com/talks/simon_sinek_how_great_leaders_inspi...



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