I think of Nike as a brand that stands for high performance equipment.
Shoes, T-shirts, Golf Clubs, etc.
The software they have built around Nike+ has always felt second rate compared to software focused companies like Runkeeper.
I enjoyed my Nike Fuel band and was always hoping to see more innovation on this front from them.
I suppose they had to pick one or the other. This move allows them to have a fitbit software integration which will be big.
I would have stuck with high performance health monitoring hardware and integrated with every software vendor.
I think of Nike as a brand that stands for high performance equipment.
Shoes, T-shirts, Golf Clubs, etc.
The software they have built around Nike+ has always felt second rate compared to software focused companies like Runkeeper.
I enjoyed my Nike Fuel band and was always hoping to see more innovation on this front from them.
I suppose they had to pick one or the other. This move allows them to have a fitbit software integration which will be big.
I would have stuck with high performance health monitoring hardware and integrated with every software vendor.