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> Why in the earth there is a need for slow/fast lanes and data caps?

Well, supporters of net neutrality say there is not a need, and that this is just ISPs being greedy.

My pet theory on why they've have been able to argue their case effectively: internet traffic (or at least some notion of "website popularity") follows a distribution with a long tail, meaning a small number of sites will always be responsible for a large % of traffic; this makes it easy and attractive for ISPs to target a few players for "protection", because it's easy for them to make the fallacious claim "hey, look Netflix is taking up X% of our bandwidth; that's not fair!" when this doesn't have much to do with Netflix per se, and when that scenario is actually much cheaper (because of caching, etc) to handle than a hypothetical one in which the same traffic is distributed more evenly.



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