I really, really, wish we could skip the whole vhs/betamax stage for once :-( Not only is it tiresome, it inhibits adoption across the board, we've all been there too many times before.
It's probably unavoidably a time of turmoil - with so much at stake there's a disincentive for all companies to universally "place nice".
A cambrian explosion of standards and partnerships from which most likely one or two durable standards will emerge, hopefully the "best", is natural - but painful if you're impatient to just get something done.
