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Business model:

1. Find something people need to buy regularly anyways

2. Buy a 20$ one page design from themeforrest and modify it

3. Let people subscribe to the service to send them the item on a regular basis

4. Hope that enough people are too lazy to just buy things like normal people would do

5. Repeat the whole business model with every item you normally buy when you do your groceries, like: blacksocks (overpriced socks), mymusli (overpriced cerials) etc.



What's wrong with this? If they're delivering coffee German's can't get otherwise, at a fair price for the connivence then it works for everyone. People complain on HN about startups with vague, long term, lofty business models but this is the opposite.

Coffee is different to socks because people that like good coffee won't buy it from anywhere.




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