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BuzzFeed is reportedly profitable and growing quickly...if it were to just publish massive, obviously-valuable stories...well, the first thing from a software development perspective, they would've never had the highly-refined production process and CMS they have now...which, among other things, allows them to efficiently distribute to many eyeballs stories big and small.

And of course, the second consequence of being only a "reputable" publisher...they would've never even had a known name. I wish I could name all the many other news/story startups that have promised "just the good stuff" but have failed (Byliner comes to mind)...except they all quit so quickly that it's hard to even remember them.

I appreciate BuzzFeed's strategy as a content-provider and a technology company. And when it comes to actually reading their site, I have an easy tip: The more boring the headline, the better the content.



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