I have played games like this in the past. They are extremely addictive not sure what part of the brain they tap into, but its powerful. However, in the end it sort of boils down to hitting +1 over and over again on a calculator then going "wow look how big the number is now". (Yes, there is usually some minmaxing that allows you to increment faster.) Having said that... I will still probably still end up checking this one out. =P