Of the 95k odd people who have read the article on Medium, nobody has ever before mentioned a dislike of the word content. As much as I'd love to, it's hardly practical to cater to the tastes of each 0.001053%
Well, I suppose the question is what do you think about the word?
I'm saying that if I wrote anything that I felt was worth reading and posted it to the internet, that I would never call it content. I'm saying that, to me, that word connotes a certain type of writing: the type you find on colorful sites with lots of ads, whether benign in the sense you talk about or not. Reference material, if worth looking at, at all.
I'm not asking you to cater to my tastes, and we're on the same side as far as the article goes. I'm just telling you what that word has come to mean to me in the year 2015.
Want people to value your "content"? Consider abandoning the word "content" forever.
Those same people analytics people you deride use it in their spreadsheets.
Words matter, and the word "content" is about as icy and evocative of technical, corporate fetters as "enterprise solutions" to me.