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Which is the problem that this site is trying to solve.
I think of Nike as a brand that stands for high performance equipment.
Shoes, T-shirts, Golf Clubs, etc.
The software they have built around Nike+ has always felt second rate compared to software focused companies like Runkeeper.
I enjoyed my Nike Fuel band and was always hoping to see more innovation on this front from them.
I suppose they had to pick one or the other. This move allows them to have a fitbit software integration which will be big.
I would have stuck with high performance health monitoring hardware and integrated with every software vendor.
$80 was first bid, took it. Excited to see how this goes!
You can't just boil a patent down to two words and then claim prior art.
I wouldn't doubt they are trying to use their network to get hold of these...