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Which is why you need to keep your price under the purchase authority for department heads if you do want to sell to big companies via a website.

AKA "The Atlassian Model":

Scott realized that to get adoption, the software had to also be inexpensive. This meant there was often no need to get approval from the C-suite.

Another key was the simplicity of the sales process. “We have a standard contract and there are no discounts,” said Scott. “We do not want to waste time and money on legal."

http://www.forbes.com/sites/tomtaulli/2011/06/14/atlassian-1...



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